Filed under: Coupes, Marketing/Advertising, BMW

The man behind the MINI’s launch in 2001, Jack Pitney, is heading up the marketing effort for BMW’s new 1-series in the U.S., and he’s hoping that the same warm reception granted to the MINI will be duplicated with the new 1.

A first run of anything, whether it’s a comic or a car, seems to carry a certain amount of cachet. So BMW is planning on adding special badging, a certificate of authenticity and a special book outlining the coupe’s development to all 1-series models sold in the States during its first year.

Enthusiasts have already made their voice heard on the ‘Net, with over 100,000 people signing up for updates on the 1-series through BMW’s website. The automaker is hoping that interest will turn into preorders, and is expecting that a high percentage of 1-series coupes will already be sold before they hit dealers this spring.

[Source: Automotive News - sub. req.]

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Filed under: Economy, Etc., BMW

You’ve heard this shtick before, but with oil prices hitting record highs - again - most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we’re a bit disjointed on the idea. Sure, the 1-series is the company’s second best seller in Europe, behind the 3-series, and purchasing a 128i when it goes on sale here in the States next year is the best way to get behind the wheel of a Bimmer on the cheap. But if buyers are supposedly so cost conscious, would they really drop the coin on a BMW if fuel consumption were at the top of their priority list? BMW’s cache, in the realm of both driving dynamics and badge-snobber, is largely unmatched, but are buyers bent on a Bimmer really going to downsize their ride when they can surely afford the premium the marque commands? We’re not so sure.

[Source: Automotive News - Sub. Req.]

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Filed under: Coupes, Etc., Marketing/Advertising, BMW

After centuries of counting on eight reindeer (unless there is fog), it appears as though Santa Claus has instead opted for the internal combustion engine. To traverse the sometimes tight airways around metropolitan areas, good ol’ Saint Nick decided the nimble nature of the BMW 1-Series was best-fitted to do the job.

The boys and girls of team Bimmer have decided that the best way to sell the 1-Series on their home turf during the holiday season is to involve the biggest commercial icon of Christmas. As you can see above, Santa is haulin’ … presents, and the smallest four-wheeler from the Bavarian Motor Werks is leading the way. St. Nick is going so fast, all the vowels have left the billboard. If this doesn’t keep awake the children of Hamburg, we don’t know what will. Imagine trying to sleep when every car that drives by makes you think Santa is pulling into your driveway. Heck, we’re sure there are a lot of parents hoping to get the little BMW coupe for Christmas, too.

[Source: AutoblogGreen]

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Filed under: Coupes, Marketing/Advertising, Videos, BMW

The BMW 1-Series is on the verge of being sold here in the U.S., which means the multimedia blitz is on its way. With automakers getting more creative to capture buyers attention, spots are getting more high tech, and less reality based. BMW brass have recognized the trend, and the end result is a fanciful version of how the 1-Series is produced at the factory. Hit the jump to see the the :30 spot, which carries the tag line “Makes you want to get behind the wheel.” While the commercial may not do that for us, the razor sharp BMW chassis and silky smooth 300-hp twin-turbo inline-six has us panging for a shot behind the wheel. Check out the gas fill up point just before the Bimmer takes off. That would beat the hell out of self-serve in the dead of winter.

[Source: YouTube]

Continue reading VIDEO: BMW 1-Series spot - creation by precision

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Filed under: Detroit Auto Show, Convertibles, BMW

click above for more high-res live shots of the BMW 1 Series Convertible

The final reveal in BMW’s three-movement press conference was a drop-top version of its perfectly-sized 1 Series. While some in the audience might have preferred that the preceding female dancers had instead lost their tops, this vehicle was not a bad consolation prize.

Available in naturally-aspirated (128i) and forced-induction (135i) flavors, the 1 Series ‘vert offers wind-in-your-face motoring in a mere 22 seconds by virtue of its electrohydraulic power soft top. Technical goodies abound, such as VALVETRONIC, an on-demand electric water pump that uses only 1/10th the power of a standard water pump and only runs when required, and pop-up roll bars to protect the occupants in case the vehicle goes rubber-side up. Additionally, the 135i gets an electronically-controlled limited slip differential to help cope with its additional 70 HP, as well as six-piston calipers up front to bleed off all of that speed.

BMW made note of the boat-like shape of the “shoulder” (the character line just below the 1 Series’ beltline), and we gotta admit that it looks this way in person. More important than how design features are described is how well the overall package works, and the 1 Series is indeed attractive as a convertible. Consider approved by Autoblog. A variety of M Series options are available on both cars to spruce up the exterior and interior, with the 135i already getting a version of the M Aerodynamics Package as standard equipment.

Oh yeah, the price: the 128i Convertible will start at $33,875 while the hopped up 135i will break your bank at $39,875. Yikes!

Continue reading Detroit 2008: BMW announces pricing for BMW 1 Series Convertible

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Filed under: Aftermarket, Tuners, Coupes, BMW

Click above for a gallery of pics.

The numero-uno forum for all things 1-series got a hold of BMW’s brochure for its upcoming line of performance parts, and as suspected, much of the kit originally seen on the tii concept will be available through authorized BMW dealers.

The photos we posted last week of the modified 1-series show the same car displayed in the brochure. Unfortunately, the text is in German, but Google’s translation software is here to help.

Aside from some aerodynamic body panels that are visible in the pictures, well-to-do customizers can upgrade the front brakes of their 1-series with six-piston yellow calipers squeezing 325mm drilled and slotted rotors, while two-piston calipers in the rear grab onto 320mm rotors. Three different wheel choices frame those new yellow binders, ranging from 18×7.5-inches all the way up to 19×9 inch rollers, while a new dampers, springs, stabilizer and strut tower bars are available to keep things planted at all four corners.

While we don’t see an optional ECU upgrade mentioned in the brochure, BMW will be offering a new intake setup and a full exhaust to ease breathing duties, and a new short shifter supposedly reduces throws by 25-percent over its stock counterpart.

Inside, there’s plenty of carbon fiber, aluminum and Alcantara accoutrements that can be applied throughout the interior, and those sports seats we’ve been drooling over will be available as well. The big question, however, is what’s going on with the steering wheel. At the 12 o’clock position is an LCD screen that can be controlled via the two buttons flanking its sides. The display can act as a stopwatch, able to keep track of 10 different laps down to 1/100 of a second, and can record 1/8- and 1/4-mile times, saving them for later viewing, along with keeping tabs on the engine temp, positive, negative and lateral g’s.

You can check out some of the pics in the gallery below.

Top tip Jack!

[Source: 1addicts]

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