Filed under: Economy, Euro, BMW, Mercedes Benz, MINI

If Automotive News‘ sources are to be believed, BMW and Mercedes-Benz might be joining forces to develop a new front-wheel drive architecture that would underpin both automakers’ compact offerings. BMW is likely in the process of developing a new platform for its MINI and Mercedes has already announced plans to ditch its A-class ultra-compact. The idea that the two rivals would come together to co-develop a product might seem preposterous, but at the end of the day, it’s all about saving as many euros as possible.

If a joint effort does take place, expect Mercedes to use its own powertrains for two compact vehicles, likely new A- and B-classes. And no, Chrysler isn’t in the running to help out.

[Source: Automotive News - Sub. Req.]

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Filed under: Tuners, Hatchbacks, BMW, MINI

click above to view more JCW-related MINI images

Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand’s official performance label, much like the M division is to BMW. Over a year later, Munich has finally relaunched the JCW division, which is headlined by the evolutionary new logo you see here.

The rebranding of JCW is more than an exercise in badge engineering, however. The new effort draws on the decades-long heritage that has been shared between Cooper and MINI, starting with the first MINI that F1 engineer John Cooper tuned and continuing through the resuscitation of the MINI brand by BMW to today’s rapidly expanding second-gen range. John’s son Mike Cooper continues on as chief executive to oversee JCW’s activities under the Bavarian wing, which will include products for both road and track.

In addition to the one-make John Cooper Works CHALLENGE racing series (spec car shown above), JCW will also continue to offer the John Cooper Works Tuning Kit as well as a catalogue of individual components for the top-of-the-line Cooper S versions of the MINI hatch, convertible and Clubman. The bottom line is that with JCW under the same white roof, MINI can now offer even more packages and options than the gazillion choices already in store for buyers, all with full factory backing.

BMW released a bunch of retro-licious MINI Cooper JCW pics, which we’ve put into the gallery below along with descriptions of what you’re looking at. The official BMW/MINI press release can also be found after the jump.

[Source: MINI]

Continue reading John Cooper Works relaunched under same white roof as MINI, new logo unveiled

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